This project involves rebranding, establishing reliable operations and rebuilding an eCommerce equestrian supplies webstore and implementing great online store features for customers, leading to a drastic increase in sales, CX and reputation.
Shepherd® helps buyers choose your brand.
Agencies genuinely grounded in marketing science are rare. This practice is led by a marketer formally trained by Ehrenberg-Bass Institute faculty at the University of Adelaide, applying that research where most agencies don’t.
recent transformations
Explore some of our work in marketing and management.
This project launched Abound Physiotherapy from the ground up—combining strategic branding, thoughtful design, and streamlined operations. From naming to signage, systems, and ad creative, we built a cohesive presence that reflects their ethical, patient-first approach and supports real business outcomes.
This project involved launching an education-focused business and designing a premium, scalable teacher planner product from the ground up—combining strategic branding, product design, commercial planning, and operational execution.
I’m Interested
We’ll reach out to explore the best fit — no pressure.
A growing source of trust
Shepherd®
Marketing and Business Management Solutions
Ideon
Your AI-powered guide to building and scaling your brand. IDEON offers a free, D.I.Y. structured program with expert-curated tasks, collaboration tools, and insightful analytics to navigate every stage of your entrepreneurial journey.
Truths not Trends
Truths Not Trends is where we share what actually grows businesses — grounded in evidence, built for the long term, and free from the noise that’s holding brands back.
The world’s biggest brands didn’t just advertise harder — they designed business models that created first-mover advantages and opened entirely…
⚠️ Most marketers were never trained to do the job — and businesses, consumers, and the economy are paying for…