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Truths not Trends

Truths Not Trends is where we share what actually grows businesses — grounded in evidence, built for the long term, and free from the noise that’s holding brands back.

Sorry, Australia

⚠️ Most marketers were never trained to do the job — and businesses, consumers, and the economy are paying for…

6 min read

Convenience Trumps Price

For a few weeks now, a phrase has been stuck in my head: convenience trumps price. It might seem simple, but…

7 min read

A growing source of trust

People love PhoEnix Falls Café, here’s what they’re saying

Solutions

New Business Setup

We help you start smart.

Brand naming, identity and basic print assets
Domain, email and templates
Website and CRM setup
Legal, insurance and compliance support

Starting from A$8,000
$67 / week over 2 years*

people sitting on chair

New Brand Launch

Your brand, ready for market.

Brand strategy, design and messaging
Website and CRM setup
First campaign visuals and messaging
Media plan and targeting guidance

Starting from A$6,200
$50 / week over 2 years*

New Campaign

One idea, done properly.

CEP research and creative angle
Campaign design (visuals + copy)
CRM/email journey or automation
Launch timing and channel plan

Starting from A$3,200
$42 / week over 1 year*

New Evolution Upgrade

Your business has grown — let’s rebuild around it.

Brand refresh and repositioning
Website redesign or rebuild
CRM or system integration
Relaunch comms (internal + external)

Starting from A$5,800
$46 / week over 2 years*

Market Expansion

Scale with science.

Market research and feasibility
CEP mapping and brand adjustments
Channel and message planning
Strategic entry roadmap

Starting from A$3,900
$56 / week over 1 year*

New Business Model Execution

Build what your evolution needs.

Business model and pricing design
CRM and systems planning + build
Website and content production
Launch media, creative and internal training

Starting from A$7,600
$63 / week over 2 years*

New Product or Service Launch

Launch smarter, not louder.

CEP research and strategic angle
Campaign creative and pricing model
Website content and CRM setup
Media plan and targeting guide

Starting from A$4,000
$58 / week over 1 year*

Ongoing Marketing Management

Keep your growth moving.

Campaign management
Content production
Search optimisation

Starting from A$250 / week each

I’m Interested

We’ll reach out to explore the best fit — no pressure.


Simple Pricing; Scaleable Delivery.

Our pricing is designed to suit small to mid-sized businesses, with flexible payment plans and clear deliverables. Larger business or complex project? We also offer custom scopes and enterprise implementation — just let us know what you need.

*Displayed weekly pricing is based on either a 1-year or 2-year interest-free plan, as shown, with a $1,000 deposit. Ongoing services start from $250/week with no deposit. Need something different? Just ask — we’ll tailor the plan to suit your pace.

recent transformations

Explore some of our work in marketing and management.

High Country Equestrian

This project involves rebranding, establishing reliable operations and rebuilding an eCommerce equestrian supplies webstore and implementing great online store features for customers, leading to a drastic increase in sales, CX and reputation.

Abound Physiotherapy

This project launched Abound Physiotherapy from the ground up—combining strategic branding, thoughtful design, and streamlined operations. From naming to signage, systems, and ad creative, we built a cohesive presence that reflects their ethical, patient-first approach and supports real business outcomes.

Free D.I.Y.

Business Launch and Growth Platform