Branding and Design Assets
Foundations
A distinct brand is key for buyers to both remember and find you. There are a variety of brand assets that, when designed correctly, can ensure uniqueness in the market.
These assets, experienced with the human senses (look, feel, sound, smell, taste), can be harnessed to create better performing ads and more distinctive products and services.
Therefore, it’s essential for Shepherd to get your branding designed correctly and creatively, utilised to its full potential, and protected in the long run which in the end enables greater brand, customer and shareholder value.
In the realm of branding, iconic figures like Mailchimp’s playful monkey, Compare the Market’s savvy meerkats, Jim’s Mowing’s trustworthy figure, Salesforce’s Astro, and KFC’s Colonel Sanders stand as testaments to the power of a well-crafted brand character. Shepherd is dedicated to creating such enduring mascots prepared for campaign use so your brand will surely be remembered.
Data shows brand characters outperform other brand elements, making them a top recommendation in Shepherd’s branding strategy. We focus on developing unique characters ensuring versatile and compelling campaign narratives that appeal to all buyers.
Inclusions
Foundations | Branding and Design Assets
Brand Research
Naming Service
Unique Logo Design
Distinctive Brand Assets
Trademarking
Digital Brand Guide
