High Country Equestrian
Client
High Country Equestrian
Services
Date
2025
This project involves rebranding, establishing reliable operations and rebuilding an eCommerce equestrian supplies webstore and implementing great online store features for customers, leading to a drastic increase in sales, CX and reputation.
/ Our Method
Strategy Consulting and Business Coaching
Detailed Planning and Collaboration
Detailed Execution and Rollout
For High Country Equestrian, we delivered a complete rebrand and website rebuild, seamlessly transitioning from Elementor to a cleaner, faster Nectarblocks framework. More than a visual update, the branding introduced something rare in marketing altogether—a logo with real meaning. It was purposefully designed to reflect the deep connection between horse and rider, a theme now echoed across campaigns, content, and communications. Alongside this, we implemented HubSpot CRM and used an animated logo reveal to communicate the brand transition to previous customers and followers. The domain shift from .com.au to .com was handled smoothly, with positive engagement across Instagram and Facebook supporting the strength of the relaunch.
Our work didn’t stop at visuals—we rebuilt the operational backbone. WooCommerce was integrated with Square to enable event-based in-person payments, and courier plugins were evaluated to implement EasyShip, the most suitable for their workflow. Following launch on February 18, site traffic rose significantly: Google Analytics shows a jump from 356 to 3.1k users. Sales followed suit, with a 185% uplift in total sales and a 233% rise in products sold compared to the previous period. The site now performs as a fully functional, scalable engine for both brand growth and operational success.
/ Our Results: Post-Launch Impact
% Increase In Average
Weekly Organic Traffic
% Increase In
Quarterly Sales
% Increase In
Product Sales Volume
Meaningful Branding
Crafted a logo and identity rooted in purpose—not just style—visually expressing the emotional connection between horse and rider.
Successful Relaunch
Rebuilt the website from the ground up, transferred domains, and introduced the rebrand across channels with strong engagement and feedback.
Operational Uplift
Integrated Square for event-based sales and implemented EasyShip to automate fulfilment—removing friction across the buyer journey.
CRM Foundation
Set up HubSpot CRM to capture and segment customers, enabling streamlined communication and future campaign automation.
Traffic Surge
Grew site traffic from 356 to over 3,100 users post-launch, with organic clicks more than doubling in just a few months.
Sales Growth
Sales jumped 185%, with product volume up 233% compared to the previous period—proving the strategy worked end-to-end.
Shepherd has been amazing! Josh is fantastic and I highly recommend!
Natalie B
Director, High Country Equestrian
