About Us
At Shepherd®, we are more than just a consultancy. We are a trusted partner in your business journey. With over a decade of experience spanning multiple industries, founder Joshua Delaware brings a unique blend of marketing science, business operations expertise, and a passion for delivering measurable results to every project.
Our Story
Joshua’s journey began in retail, hospitality, and entrepreneurship, giving him first-hand experience in running and scaling businesses from the ground up. After completing his Bachelor’s degree, he provided business planning services to clients like Salvation Army, Acts29, and local enterprises. This foundation in grassroots business operations fuelled a passion for blending strategy with creativity.
At Genos International, Joshua honed his skills over five years in digital marketing, event management, and branding. In addition to leading marketing and event campaigns, he served as a trainer for Genos’ proprietary web software and an account manager for high-profile clients across diverse sectors, including education (AGSM, MGSM), oil and gas (Woodside Petroleum), healthcare (Epworth), and RTOs (Australian Institute of Management). These roles required both technical expertise and strong client relationships, which he continues to build on today.
Joshua later joined ANSIC, where he led marketing campaigns across several industries, including B2B technology (RACELAB), B2C tech services (Arresti VPN), and public and corporate safety (ANSIC, Red Risk, and SOS2US). He executed high production marketing campaigns and provided long term expansion plans in highly specialised and competitive sectors.
As a Transformation Manager at BFJ Digital, Joshua worked across diverse industries, including charities, aged care, law firms, trades, consumer goods including automotive services (Harley Davidson), and global recruitment firms. His responsibilities included designing and launching websites, implementing marketing automation systems, and driving strategic growth initiatives. These experiences gave him the expertise to handle both technical and creative aspects of business transformations.
In 2024, Joshua founded Shepherd®, combining his wealth of experience with a vision to deliver exceptional marketing and management consulting services, grounded in creativity, innovation, and proven strategies.
Our Experience
Joshua and the team at Shepherd® have worked across a broad range of industries, including:
Education
Providing branding, strategy, and developing products to support educators throughout Australia.
Healthcare
Delivering tailored marketing and account management solutions.
B2B and B2C Technology
Driving growth with campaigns, marketing automation, and CRM solutions.
Safety and Security
Building awareness and strategies for public and corporate safety industries.
Charities and Aged Care
Enhancing digital presence and operational efficiency for non-profits and care providers.
Automotive and Consumer Goods
Implementing marketing and operational systems for globally recognised brands.
Trades and Professional Services
Developing websites, systems, and strategies for various service-based businesses.
Events and Conferences
Managing branding, marketing, and logistics for large-scale events and assemblies.
Our Vision
We aim to grow into a globally recognised consultancy, with offices in major cities and a reputation for setting benchmarks in marketing effectiveness and management consulting. Our ultimate goal is to make a positive impact by partnering with businesses to achieve sustainable growth while contributing to humanitarian initiatives.
What Makes Us Different
Marketing Science Meets Creativity
We don’t just follow trends – we leverage proven marketing principles to design campaigns that deliver measurable results.
01
Tailored Frameworks
Our Gap Analysis Framework ensures every business becomes easy to think of, easy to find, and easy to buy from.
02
End-to-End Expertise
From branding and strategy to CRM systems and automation, we offer comprehensive support that bridges the gap between marketing and operations.
03
Global Perspective with a Local Focus
We work with businesses of all sizes – from small local brands to globally recognised names – delivering personalised solutions to help them grow.
04
Driven By Purpose
Shepherd®’s foundation is built on a commitment to using business as a force for good. With roots in Christian values, we aspire to partner with humanitarian initiatives and support gospel-driven aid projects as part of our growth journey.
Let us transform your business with strategies grounded in science, innovation, and experience.
Looking Ahead
Whether you’re an established enterprise or a start-up, Shepherd® is here to help you scale.
