In Progress

Proof of customerYesNoDo you have concrete proof of who your customers are, what they want, and how they buy? As well as a priority list of attributes they desire or don't?

Competition KnowledgeYesNoHave you conducted research to understand your competitors?

Market StrategyYesNoHave you strategised (ideally with a consultant) on how you'll compete and plan to continuously monitor your business environment, capitalising on opportunities and mitigating threats as they arise?

Marketing and Sales MixYesNoDoes your strategy both define your marketing and sales mix? (That is, what you sell - prioritised by what will improve profitibility; where you sell it; pricing strategy; and an activity program)

Holistic Media StrategyYesNoDo you have a media plan that consistently keeps your brand in front of your audience (a continuity schedule)? Does it make use of (if applicable) multiple large-scale advertising platforms when needed, balancing both immediate sales-driving tactics and long-term brand-building strategies that tap into emotions to make your brand more memorable?

Unique Brand Assets and ConsistencyYesNoHave you identified the unique brand assets of your business (e.g., colors, logo, tagline, mascots, sounds) and have a style guide in place to ensure their consistent usage (accessible to designers) for creating memorable long-term associations with your brand?

Brand DistinctivenessYesNoHave you confirmed that your brand stands out from competitors?

Sales PreparednessYesNoDo you possess the necessary sales team, tools, or systems to persuade customers effectively when they're ready to buy, ensuring maximum conversion rates?

Service DeliveryYesNoAre you equipped with robust systems or strategies to ensure timely and satisfactory delivery of your products or services to your customers?

Support SystemsYesNoDo you have dedicated support mechanisms in place, like help desks or chatbots, to promptly assist customers post-purchase, enhancing their overall experience with your brand?

Online PresenceYesNoHave you established a strong online presence through a website, social media, or other digital platforms (especially ones most relevent to your audiences when they enter their buying cycle)?

FundingYesNoHave you secured adequate funding to invest in your business operations and growth?

Content StrategyYesNoIs there a content plan in place for engaging and educating your audience (in a way that helps them remember your brand as close as possible to when they enter their buying cycle)?

MeasurementYesNoDo you have reporting mechanisms in place to track and analyse business performance? (e.g. recent reports or realtime dashboards to support ongoing decision making)

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Brand Success Calculator (In Progress)