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Brand Success Calculator (
In Progress
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Please read each question carefully and choose the appropriate response to each.
Proof of customer
Yes
No
Do you have concrete proof of who your customers are, what they want, and how they buy? As well as a priority list of attributes they desire or don't?
Competition Knowledge
Yes
No
Have you conducted research to understand your competitors?
Market Strategy
Yes
No
Have you strategised (ideally with a consultant) on how you'll compete and plan to continuously monitor your business environment, capitalising on opportunities and mitigating threats as they arise?
Marketing and Sales Mix
Yes
No
Does your strategy both define your marketing and sales mix? (That is, what you sell - prioritised by what will improve profitibility; where you sell it; pricing strategy; and an activity program)
Holistic Media Strategy
Yes
No
Do you have a media plan that consistently keeps your brand in front of your audience (a continuity schedule)? Does it make use of (if applicable) multiple large-scale advertising platforms when needed, balancing both immediate sales-driving tactics and long-term brand-building strategies that tap into emotions to make your brand more memorable?
Unique Brand Assets and Consistency
Yes
No
Have you identified the unique brand assets of your business (e.g., colors, logo, tagline, mascots, sounds) and have a style guide in place to ensure their consistent usage (accessible to designers) for creating memorable long-term associations with your brand?
Brand Distinctiveness
Yes
No
Have you confirmed that your brand stands out from competitors?
Sales Preparedness
Yes
No
Do you possess the necessary sales team, tools, or systems to persuade customers effectively when they're ready to buy, ensuring maximum conversion rates?
Service Delivery
Yes
No
Are you equipped with robust systems or strategies to ensure timely and satisfactory delivery of your products or services to your customers?
Support Systems
Yes
No
Do you have dedicated support mechanisms in place, like help desks or chatbots, to promptly assist customers post-purchase, enhancing their overall experience with your brand?
Online Presence
Yes
No
Have you established a strong online presence through a website, social media, or other digital platforms (especially ones most relevent to your audiences when they enter their buying cycle)?
Funding
Yes
No
Have you secured adequate funding to invest in your business operations and growth?
Content Strategy
Yes
No
Is there a content plan in place for engaging and educating your audience (in a way that helps them remember your brand as close as possible to when they enter their buying cycle)?
Measurement
Yes
No
Do you have reporting mechanisms in place to track and analyse business performance? (e.g. recent reports or realtime dashboards to support ongoing decision making)
Calculations
Name
Email Address
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Phone
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URL
If you would like to share the URL of the brand.
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