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CRM & BUSINESS SYSTEMS

Streamline Digital Operations

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Why a CRM is Essential

A business grows by making the best use of its existing resources and capabilities. CRM is more than just software—it’s the system that brings together sales, service, and support into one streamlined process. With the right CRM, businesses reduce inefficiencies, improve customer interactions, and scale operations without losing control.

A well-structured CRM ensures that every customer interaction is tracked, every lead is nurtured, and every service request is handled efficiently. It eliminates guesswork, helping businesses stay organized, responsive, and adaptable, ultimately improving sales, retention, and operational efficiency.

HubSpot Solution Partner

As a certified HubSpot Solution Partner, we’ve been implementing HubSpot for over 10 years — across every Hub (Marketing, Sales, Service, CMS, and Operations), from Starter to Enterprise. We’ve worked with businesses in all industries, handling the end-to-end process — from setup and configuration to hands-on training for your team, so you’re set up for long-term success.

The Core of a Scalable Business

One View of Every Customer

From their first website visit to their latest support ticket, a CRM centralises all customer interactions into a single, customisable view, helping teams make smarter, faster decisions.

Automated Marketing Campaigns

From email sequences and ad retargeting to campaign tracking and SEO insights, a CRM helps businesses market more effectively while saving time on manual tasks.

Seamless Service & Support

Integrated ticketing, chat, and inbox management ensure that support teams respond quickly and efficiently, improving customer satisfaction and retention.

Smarter Sales Pipelines

Track leads, manage deals, and automate follow-ups—freeing up sales teams to focus on what they do best: closing sales and growing revenue.

How We Build CRM Success

1

Understand Your Processes

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We assess how your business currently manages sales, service, and support, identifying inefficiencies and opportunities for improvement.

Process mapping
Inefficiency identification
Workflow analysis
Opportunity spotting

2

Implement & Customise Your CRM

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We set up and tailor your CRM to fit your exact needs, ensuring it integrates smoothly with your existing systems.

System setup
Feature tailoring
Integration planning
Custom configuration

3

Automate & Optimise

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We design automation workflows to reduce admin time, improve response rates, and help you track and measure success in real time.

Execution
Workflow automation
Platform decisions
Accessibility

4

Train & Support Your Team

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A CRM is only as good as the team using it. We provide onboarding and support so your staff can confidently use the system and adapt as your business grows.

Execution
Performance design
Platform decisions
Accessibility

CRM Projects

Join many others with much more efficient and effective systems as well as happier customers and staff.

High Country Equestrian

This project involves rebranding, establishing reliable operations and rebuilding an eCommerce equestrian supplies webstore and implementing great online store features for customers, leading to a drastic increase in sales, CX…

Abound Physiotherapy

This project launched Abound Physiotherapy from the ground up—combining strategic branding, thoughtful design, and streamlined operations. From naming to signage, systems, and ad creative, we built a cohesive presence that…

Interested? Let’s talk

Automation is the future.

The best businesses aren’t just different—they’re the easiest to buy from, the easiest to remember, and the easiest to do business with.

Answers to FAQs

Not at all. We work with both new and existing HubSpot users. If you’re starting from scratch, we’ll set everything up for you. If you’re already in HubSpot but it feels messy or underused, we’ll audit and rebuild it to match your goals.

HubSpot subscriptions start from $30/month for new businesses, around $1,000/month for established teams, and up to $10,000/month for enterprise needs.
Working with Shepherd is similar to investing in a beautifully built, high-performing website — but instead of handing over the keys and walking away, we stay with you. We refine, expand, and evolve your CRM system to prepare your business for scale, automation, and long-term operational efficiency across every area. The result? A system that keeps getting better — and keeps delivering value.

Absolutely. Integration is a key part of how we work. We connect your CRM with your website, lead capture tools, payment systems, booking platforms, communication apps, and internal teams — so your data flows, your team stays aligned, and your customers get a seamless experience from first click to long-term loyalty.