BRANDING SERVICES
Become Unique and Memorable
Why Stand-Out Branding is Essential
Branding is like running an F1 team: the driver is your product or service, and the car is your brand, designed to make your product stand out and consistently perform. Even with the best driver, a poorly designed or unremarkable car won’t win races.
A strong brand not only sets you apart from competitors but also enables greater creativity, leading to powerful advertising that improves recall, drives sales, and boosts profitability. To succeed, all elements must work flawlessly and consistently over your rivals.
Romaniuk, J. Better Brand Health: Measures and Metrics for a How Brands Grow World, pp. 87–88.
Sharp, B., Romaniuk, J. How Brands Grow: What Marketers Don’t Know, pp. 39–40.
The Devil Is In the Process
Define Your Values
The only time starting with your ‘Why’ really matters. Knowing that your entire visual and story telling assets have profound meaning makes all the difference.
Business Naming
A unique name, stemming from your values, also needs to be available in the market for it to be feasible. Leave it to us to do the work. Then you choose!
Look And Feel
Starting with your logo, aligning with your purpose and new name, our designs ripple out from the centre, ensuring beautiful and consistent styles.
IP Management
Throughout the entire journey, we present the Copyright and Trademark risks to ensure your decisions don’t cost you.
Brand Creation Principles
Brief Formulation
Gathering as much information as possible about the new brand provides a scope within which our creativity can operate. The same principle applies for continual feedback and revisions.
01
Creative Exploration
Illustrative design talent is necessary for the highest quality brand outcomes. Therefore, our talented design team invite a collaborative process guided by brand management mandatories.
02
Practical Application
The style guide, a.k.a. brand guidelines, is a brand manager’s Holy Bible, ensuring maximum enrichment and marketing effectiveness throughout the life of the brand.
03
Project Meridian Learning /
Do it better than the rest.
Go with purpose.
Viewers need their interest to be peaked. This requires the perfect combination of direction, flare and execution.
