Stuck choosing the right email marketing platform? This comprehensive comparison chart, with features, pricing, and scores helps you find the perfect fit for your budget and marketing goals.
Top-Ranked Email Marketing Platforms
ConvertKit: Creator-focused with strong automation for courses. Well-suited for content creators and educators building email lists.
Klaviyo: E-commerce focused, boasts excellent automation, integrations, and deliverability. Ideal for businesses heavily invested in online sales.
Brevo, formerly SendinBlue: Affordable with good features like marketing automation and SMS. Offers a good value proposition for businesses on a budget.
| Platform | Overall Score | Price/1.5k Contacts/M | Price/100k Contacts/M | Emails/Contact/Month | Automation | SMS | Ease of Use | Integrations | Live Support |
|---|---|---|---|---|---|---|---|---|---|
| ConvertKit | 4.53 | $49 | $679 | Unlimited | Yes | No | 4.2 | 5 | Yes |
| Klaviyo | 4.5 | $45 | $1,440 | 15 | Yes | Yes | 4.5 | 4.5 | Yes |
| Brevo (form. SendinBlue) | 4.5 | $74 | $920 | 20 | Yes | Yes | 5 | 4 | Yes |
| GetResponse | 4.29 | $69 | $599 | Unlimited | Yes | No | 4.3 | 4 | Yes |
| MailerLite | 4.06 | ~$45 | ~$540 | 12 | Yes | No | 4 | 3.5 | Yes |
| Mailchimp | 4 | $71 | $1,264 | 12+ | Yes | No | 4 | 5 | Yes |
| EmailOctopus | 3.9 | $28 | $474 | 10 | Yes | No | 4 | 2.5 | Yes |
| Constant Contact | 3.88 | $113 | $1,380 | 12 | Yes | No | 5 | 5 | Yes |
| AWeber | 3.75 | $39.99 | $1,202.99 | 12+ | Yes | No | 4 | 4 | Yes |
| ActiveCampaign | 3.5 | 2 stars | 2 stars | 2 stars | Yes | No | 4.5 | 4.5 | Yes |
| Drip | 3.44 | 5 stars | 3 stars | 3 stars | Yes | No | 2 | 2.5 | Partial |
| HubSpot | 2.94 | 2 stars | 1 star | 1 star | No | No | 4.5 | 4 | Yes |
Strong Contenders
Mailchimp: User-friendly with a free plan, good for beginners. A solid option for those starting out with email marketing.
Constant Contact: Easy to use with strong integrations, another beginner-friendly choice. Offers a good balance of features and ease of use.
AWeber: Reliable with good deliverability and ease of use. A dependable choice for those prioritising ease of use.
Campaign Monitor: Enterprise-focused with strong reporting and deliverability. A good fit for larger businesses requiring advanced reporting features.
Other Options
ActiveCampaign: Powerful automation (can be complex). Ideal for users comfortable with a more advanced platform for in-depth automation.
Drip: E-commerce focused with strong automation for segmentation. A great option for online stores looking for segmentation features.
HubSpot: This comparison is done for the Marketing Starter plan. HubSpot is well known as an all-in-one marketing platform with powerful automation. A comprehensive solution for businesses with broader marketing needs. However, to access the automation features in Professional Hub, a required one-time onboarding fee of $4,220 is required and the monthly fee starts at $1,280 for 2,000 contacts.
