Creative Advertising
Brand Salience
Mental availability is key to ensuring your brand is the first that comes to mind in purchasing decisions. Powerful messaging in advertising can significantly boost a brand’s mental availability.
Prof. John Dawes’s 95-5 rule underscores the importance of this concept, suggesting that the vast majority of consumers aren’t actively shopping in a given category at any moment. However, when they do enter the market, the mental availability of a brand can influence their choice. This is where unique brand assets come into play.
We create demand for the brand, positioning it within the consumer’s mind, ready to be thought of first when the time to purchase arrives.
Inclusions
Brand Salience | Creative Advertising
Static or Photography
Film and Video
Animation
Digital Platforms
Billboard Signage
Ad Copy
Strategic Content Creation
Brand Salience
At Shepherd, we revolutionise content creation with our pioneering customer research method. This unique approach sets the stage for marketing activities that outshine competitors and other agencies in effectiveness.
When our research method is the cornerstone of developing your comprehensive marketing strategy, this informs the direction of your SEO keywords and shapes a bespoke digital marketing Content Plan, encompassing interactive resources such as videos, animations, white papers, and other valuable assets tailored to the specific buying scenarios of your audience.
With this strategic foundation, your content plan not only resonates with your buyers but also seamlessly integrates all your digital marketing efforts, from social media to email campaigns, ensuring a cohesive and impactful brand presence.
Options
Brand Salience | Strategic Content Creation
Infographics
Animations
Educational Videos
White Papers
Illustrations
Digital and Offline Events
Social Media Management
Brand Salience
In the dynamic world of social media, Shepherd offers a bespoke Social Media Management service tailored to amplify your brand’s online presence.
Our approach begins with an in-depth understanding of your audience’s preferences and behaviors, ensuring that every post, campaign, and interaction is strategically aligned with your brand’s goals.
Leveraging the latest trends and analytics, we craft and curate content that engages, informs, and converts, turning your social platforms into vibrant communities of loyal followers.
From meticulous planning to execution and monitoring, our team ensures your social media channels are not just active, but are powerful tools for brand growth, customer engagement, and market influence.
Options
Brand Salience | Social Media Management
Facebook Finesse
Instagram Impact
X Engagement
LinkedIn Leverage
YouTube Yields
TikTok Triumph
Google Profile Growth
Email Marketing
Brand Salience
Shepherd’s Email Marketing service focuses on delivering high-quality, brand-aligned emails with a clear and frequent approach. Prioritising design excellence and readability, we avoid lengthy newsletter formats in favour of concise, engaging content. Integrating seamlessly with your website and CRM for effective automation, our strategy enhances deliverability and engagement, ensuring every email reinforces your brand’s presence and drives measurable business growth.
Options
Brand Salience | Email Marketing
Subscriber Onboarding
Lead Nurture
Member Engagement
Website Integration
Deliverability Improvement
Anti-Spam Compliance
Branded Templates
