Merdian Learning
Client
Meridian Learning
Services
Date
2025
This project involved launching an education-focused business and designing a premium, scalable teacher planner product from the ground up—combining strategic branding, product design, commercial planning, and operational execution.
/ Our Results: Launch-Ready Foundations Built for Scale
Distinctive Brand System
Established Meridian Learning as a credible education brand, with Poppi Planners positioned as a premium, ownable flagship product.
Premium Product Experience
Designed and delivered beautifully printed physical planners alongside a protected digital planner system, elevating quality and usability beyond standard market offerings.
Commercial Viability
Developed a pricing and profit strategy aligned with premium positioning, supporting sustainable margins and long-term growth.
Operational Readiness
Implemented streamlined bulk ordering, fulfilment, packaging, and shipping systems suitable for individual educators and school-wide adoption.
Scalability
Built an eCommerce and product architecture ready for national distribution and future international expansion.
/ Our Method
Strategic Planning and Brand Architecture
Product-Led Design and IP Considerations
Commercial and Operational Design
Content Production and Launch Execution
For Meridian Learning, our process began with defining the parent brand and product architecture—ensuring Meridian Learning could grow as a business while allowing Poppi Planners to stand alone as a distinctive product line. Naming, positioning, and visual identity were developed with longevity, credibility, and expansion in mind.
From there, we treated Poppi Planners as a core product experience rather than stationery. Physical planners were designed around real teacher workflows, paired with premium print specifications to create a refined, durable product. A complementary digital planner was developed with IP protection considerations to safeguard original content while extending usability.
Alongside product design, we built the commercial and operational backbone of the business. This included premium pricing and profit modelling, bulk ordering workflows for schools, and a streamlined eCommerce, packaging, and shipping system capable of supporting scale.
To support launch, Shepherd® delivered a full content suite—founder photography and bios, product imagery, short-form video, and social assets—ensuring Meridian Learning entered the market with clarity, consistency, and confidence.
Shepherd provided invaluable advice when setting up our business.
Bree and Hannah
Teacher Founders, Meridian Learning
