A key player in the affiliate marketing space initiated a critical upgrade to their system infrastructure to foster better customer engagement and streamline their internal processes.
Background
The company, known for its partnerships with iconic Australian brands, faced the challenge of modernising its tech stack to maintain its market position. The operation needed to ensure the continuity of service and improve system performance.
Method
The migration project involved transitioning from several outdated platforms to a unified HubSpot Professional suite for all operations of the business. This strategy was designed to minimise downtime and optimise the system’s capabilities.
Results
Post-migration, the organisation saw a significant increase in user engagement, more than doubling web traffic and revenue. Site health metrics also displayed a notable improvement, showcasing the technical soundness of the new setup. The changeover included improved search console configurations, further positioning the company for digital success.
