Our comprehensive digital marketing strategy was designed to elevate the experience of a prestigious global leadership training brand’s international conference, attended by corporate leaders from every continent.
Background
The task at hand was to enhance the brand’s global conference appeal, focusing on robust conference branding, effective social media marketing, email marketing, and a custom event app for a diverse international audience.
Method
A central component of our approach was the development of a unique conference app, offering functionalities like a conference program, speaker bios, real-time notifications, interactive maps, and documents, along with a bespoke social media platform. The app significantly improved attendee engagement and shared experiences.
We streamlined the process for international delegates with online registrations incorporating multi-currency support on WordPress. Additionally, our role expanded to launching new products, learning programs, and exciting software updates in preparation for each conference, contributing to the brand’s continual growth. Onsite, we ensured a vibrant atmosphere with branded merchandise, signage, and materials, enhancing the overall attendee experience.
Extensive videography and photography were employed to create engaging content for social media and the website. We also captured video testimonials for future event promotions and conducted an online competition to boost subscriber numbers, offering free registration for the next event as a reward.
Results
The outcome was a tremendous success. The conference not only doubled its attendance in the second year but also received high praise for its seamless and engaging experience. The introduction of new products and learning programs each year, coupled with the innovative conference app, played a pivotal role in this achievement. These efforts not only elevated the event experience but also significantly contributed to the brand’s growth and prestige on a global scale.
