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Creating Optimised Web Content

Industry Research

The first step is to conduct or gather brief industry research. This allows us to know:

  • who the major buyer segments are (your audiences)
  • the various products and services that are being purchased within the category
  • who the major competitors are
  • any relevant trends (opportunities and threats)

Please get in touch with us if you’d like us to provide you with an up-to-date research report for your industry.

SWOT Analysis

It will be helpful to also conduct a brief SWOT analysis within the context of the purpose of this project, which will produce a strategy that takes those elements into account, as well as the goals of the organisation which leads us to the next step.

Using a simple table format, list 3-5 of your internal strengths (such as capabilities that align with market trends) and weaknesses (gaps that could limit your success), as well as external opportunities (new demand patterns, emerging customer needs) and threats (rising competitors, shifts in buyer expectations).

Goals

Determine the goals of the website. What specifically do you want the website to achieve and how that will be measured over time as part of the broader marketing strategies.

For example, generate leads, sales, to educate etc.

16 steps to create optimised web content