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The Strategic Imperative of Brand Building: Lessons from Airbnb
Airbnb’s strategic shift to brand building redefined its market presence, demonstrating the power of mental availability in today’s digital landscape. Airbnb’s focus on brand marketing not only bolstered its brand identity but also amplified its performance (search) marketing efforts. Learn how this balanced approach to mental and physical availability can revolutionise your marketing strategy.
Our Services
At Shepherd, we harness methodical, evidence-based strategies to grow brands, ensuring they become memorable to their buyers, easy to find, and simple to buy from. Achieve unparalleled growth and efficiency with our marketing and business optimisations. Foundational to our approach are core capabilities in research, strategy, branding, and planning—critical elements that form the cornerstone of your brand’s presence and growth.
Foundations | Core Capabilities
Laying the groundwork with research, strategy, and branding for lasting growth.
Accessibility | Physical Availability
Ensuring your brand is found easily wherever customers look for it.
Brand salience | Mental Availability
Boosting brand recall, making you the first thought in customers’ minds.
Purchasability | Sales and Loyalty
Streamlining the buying process to convert interest into sales seamlessly.
Alongside these, we offer customised training, coaching, and consulting to support businesses and individuals at every stage of their marketing journey, catering to a diverse spectrum of needs.
Now Available: Local Athlete Sponsorship Opportunities
Featured Projects
Digital Mastery: Taking a Global Brand to New Heights Online
Shepherd has ignited a digital revolution, catapulting a global professional training brand from online obscurity to a titan of web traffic and e-commerce success. Our five-year strategic alliance has redefined digital boundaries.
Innovative B2C Technology Service Expansion: A Multifaceted Marketing Case Study
This strategic marketing venture led to results that surpassed forecasts for the new brand. The rebranding, combined with focused advertising and robust support services, firmly established the brand in a competitive marketplace.
Innovative SaaS Launch: A Comprehensive Marketing and Sales Strategy
Our B2B SaaS launch strategy successfully generated a consistent influx of high-quality leads and established a key CRM partnership, greatly enhancing the product’s market presence and sales prospects.
Global Leadership Conference Transformation: A Digital Marketing Success Story
This project’s crowning achievement was doubling the conference attendance, fueled by our strategic launches of new products and a highly engaging mobile app.
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Accreditations
Inventor’s Lounge
The 7 Unknown Deadly Sins Of Marketing
Advertising spend is an investment into the growth of a business. Therefore it’s vital, and what’s even more important is how it’s spent. For smaller businesses, there is less room for errors and often less…
Category Entry Points (CEPs)
Category Entry Points (CEPs) The book How Brands Grow: What Marketers Don’t Know (2010) presents foundational principles of marketing science that inform the approach to Category Entry Points (CEPs) and other strategies discussed. Concept Origin…
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